Pakistan's top influencers, by city and platform
Every page below shows typical PKR rates by follower band and links straight into the marketplace search.
By platform
Top influencers by platform
By city
Top influencers by city
Pairings
Platform and city pairings
Pakistani influencers: who the top lists leave out
Search for the top influencers in Pakistan and the lists are led by actors, singers, cricketers and a handful of creators whose fame started on YouTube or TikTok. Those accounts have the largest followings, but the top social media influencers in Pakistan by follower count are rarely the best influencers in Pakistan for a brand. The creators who move products are usually specialists — a Lahore food vlogger, a Karachi tech reviewer, an Islamabad finance explainer, a Peshawar comedy account in Pashto — with audiences concentrated in one city, one language and one interest. The pages below are organised that way: by platform and by city, each with the typical PKR rates for every follower band.
Pakistani bloggers: from blogs to video
Pakistani bloggers started on written blogs and Facebook pages in the 2010s; most of the audience has since moved to video. Food, fashion, beauty, travel and tech bloggers in Pakistan now publish mainly as Reels, TikToks and YouTube videos, and many keep a blog or Facebook page as a secondary channel. For a brand the label matters less than the format: a blogger who writes long reviews suits a product that needs explaining and search traffic, while a short-video creator suits discovery and reach.
Facebook influencer marketing in Pakistan
Facebook still reaches audiences other platforms miss in Pakistan — older, more rural and more Urdu-first — and its Pages and groups carry a large share of local commerce. Facebook influencer marketing in Pakistan works best for mass-market products, regional brands and anything sold through WhatsApp and Pages rather than a website: book Page owners whose followers comment and share, ask for native video rather than links, and expect the content to be forwarded far beyond the Page. Shaheeno creators can publish to and schedule posts on their Facebook Pages from the AI Studio, and go live to Pages from the browser.
FAQ
Pakistani influencers, answered
Who are the top influencers in Pakistan?
By followers, the top Pakistani influencers are mostly celebrities — actors, singers and cricketers — followed by a smaller group of creators who built their fame on YouTube and TikTok. No platform publishes an official national ranking, so every list is an estimate with a date on it. For brand work, compare creators by platform, city and engagement on the pages above.
Who are the best influencers in Pakistan for a brand campaign?
The ones whose audience matches your customers — city, language, age and price bracket — with engagement at the top of their follower tier. A mid-size specialist usually outperforms a celebrity account for anything except mass awareness. Shaheeno profiles label synced and creator-provided follower figures and show reviewed bookings, so you can compare on evidence.
How do I hire Pakistani influencers?
Search creators by city, niche and platform, compare their profiles and published PKR prices, then buy a gig or post a campaign brief. On Shaheeno every order is funded into escrow before work starts and released only when you approve the delivery.
Does Facebook influencer marketing still work in Pakistan?
Yes, for the right audience. Facebook reaches older, more rural and Urdu-first audiences that Instagram misses, and Pages drive a lot of local commerce. It suits mass-market, regional and WhatsApp-led brands; premium and youth-focused products usually do better on Instagram and TikTok.